Global B2B AI Growth Hacker - #1675732

Location: Remote UK

Annual Salary: Competitive (dependent on experience)

Hours of work: 37.5

Contract: One year fixed term

Line Manager: Sales Operations and CRM Manage

Recruiter: Claire Bonnett

About The Role

Twinkl’s B2B team is scaling rapidly across global markets. We’re looking for a Global B2B AI Growth Hacker to drive AI adoption across the sales funnel and streamline workflows. This strategic role is essential for enhancing sales efficiency, boosting conversion rates, and delivering intelligent insights that help our global B2B team thrive.

You’ll be a force multiplier for our B2B team—embedding AI into lead generation, prospecting, and conversion strategies. If you’re passionate about sales automation, AI tooling, and optimising commercial funnels with cutting-edge tech, this role is for you.

Ongoing projects / How you’ll spend your day

• Embedding AI into the sales and marketing funnels for prospecting, outreach, and conversion
• Run data driven experiments to uplevel our campaigns and processes.
• Be responsible for our defining the appropriate lead stages, correct routing, funnel performance, and pipeline creation for our marketing programs
• Build and optimize repeatable processes, templates, and best practices for campaigns
• Establish the data collection for key demand metrics across the funnel, working closely with our data analysts and using this data to make informed decisions on what experiments to run quarterly to improve account engagement and pipeline creation
• Work closely with reps and sales leadership across the organization to understand business objectives and translate those into impactful programs that achieve desired outcomes
• Data and reporting for campaigns
• Developing automated workflows using tools like HubSpot, Flowwise, Zapier and AI-powered platforms
• Leveraging AI for lead scoring, customer journey personalisation, and more
• Enriching data in HubSpot via Meltwater and various AI tools and workflows
• LinkedIn and paid ads performance tracking, automation and campaign testing.
• Collaborating with cross-functional teams to scale successful AI pilots into production
• Staying at the forefront of AI innovation in B2B to trial and recommend emerging tools
  
  

What makes our team special

You’ll be joining Twinkl’s high-impact B2B team, a group that’s collaborative, entrepreneurial, and laser-focused on growth. We champion experimentation, innovation, and cross-functional thinking. There’s real opportunity to lead transformative change and make an impact across markets and regions.

To Succeed In The Role, You Will

• Bring knowledge of AI tooling and how it impacts the sales lifecycle
• Be confident using CRMs like HubSpot, Apollo, or Outreach to power AI workflows
• Have experience working in fast-paced B2B or SaaS sales environments
• Thrive in cross-functional roles where collaboration is key
• Be analytical, tech-savvy, and curious—constantly seeking out better solutions
  
  

In This Role, You Will Learn

• How to scale AI experimentation into global B2B operations
• Commercial strategy across diverse global markets
• Agile sales enablement through data-led, innovative approaches
• Cutting-edge sales and marketing tech stacks
  
  

You’ll Work With

• Twinkl’s Global B2B sales and marketing teams
• Marketing, growth, sales, engineering and data teams building automation pipelines
• AI and innovation leads to pilot and scale new tools
• Senior leadership to align AI initiatives with commercial objectives
  
  

We're interested in anyone who meets one, or a combination of the following:

• 2+ years in B2B sales, growth, or marketing
• Experience with sales automation & AI-powered CRM tools (e.g., HubSpot, Apollo, AirTable)
• Familiarity with AI tools (ChatGPT, Claude, Gemini)
• Hands-on experience using Zapier, Make, Flowise, or similar tools
• Bonus: Experience with enterprise sales strategies or leading large-scale funnel optimisation
  
  

Benefits

In return for everything you can bring, we can offer you an exciting role in a fast-growing and dynamic business, with plenty of career opportunities.

Here’s a couple of the things that make Twinkl a great place to be:

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before the process
• Diversity, inclusion and belonging - our Employee Network Program includes working groups for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech and Working Parents.
• From day 1 - Westfield Health, 33 annual leave days per year (pro-rata) inclusive bank holidays, a "Me" day each year, a charity day each year, flexible working policy with opportunities to work from home and Twinkl subscriptions.
• Quarterly company awards programme
• Seasonal events
• Referral scheme
• Cervical and Prostate screening
• Company sick pay after 3 months of service
• After probation - cycle-to-work scheme
• Long-term service reward - Life insurance, enhanced pension contribution, enhanced maternity pay, enhanced adoption pay and enhanced paternity pay, long service award, long service annual leave