Trade Activation Executive - #1743687

Seniority Level:

#Talent

PURPOSE:

Brewing the world’s most loved beers and building brands consumers love, AB InBev is where ownership, ambition, and action thrive.

We empower you to dream big, lead change, and create a long-lasting legacy.

We value relentless problem-solvers who take accountability, embrace challenges, and turn bold goals into results through resilience and hard work.

That’s Who We Are: Come and OWN IT.

From day one, you're encouraged to lead, share your ideas, and take charge of your success and the success of our business. With a strong team and hard work, we believe anything is achievable. We embrace big dreams and never shy away from challenges. Join us as a Trade Activation Executive, representing Budweiser Brewing Group UK&I. Manage accounts, provide top-notch customer service, and support outlets to boost sales across our impressive portfolio.

The Role:

• Focus on building relationships within some of the largest customer we work with in the on-trade sector at outlet level, which drive sustainable growth for our customers and Budweiser Brewing Group brands.
• Account Management for existing customers.
• Actively try to convert competitor brands within our customers to increase share of bar/fridge.
• Digest & strategies
• Work closely with Key & National Account Managers to drive success in outlet, speaking to the long term customer & channel strategy.
• Support trade activations, which drive value to our customers and increase volume, always ensuring perfect brand execution and the best consumer experiences.
• Differentiate brands through innovative support that adds value to customers.
• Lead staff training & upskilling sessions to boost brand loyalty & awareness.

Who we’re looking for:

• A passion for beer and the hospitality sector
• Strong work ethic, persistence, and resilience, with a commitment to career development.
• Exceptional local market knowledge and experience in the beer or similar industry.
• Demonstrates ownership, taking personal responsibility for results, and leading by example.
• Builds excellent relationships with customers, consumers, and internal/external stakeholders.
• Effective communication skills and the ability to manage and cultivate relationships.
• Proficient in negotiation, and objection handling, and demonstrates commercial acumen.
• Confident in written and spoken English, with knowledge of commercial mathematics.
• Time and workload management skills to optimize effectiveness and efficiency.
• On-trade and premium brand experience are desirable.

Benefits & Perks:

• Benefits for you and your family to help your physical and mental health
• Competitive parental leave and pension double contributions
• 25 days holidays per year
• Employee benefits to help your physical and mental health and overall wellbeing (travel insurance, gym memberships, discounted services, dental etc.)
• A beer allowance to enjoy our brands
• 2 volunteer days a year to support your local community
• 5 employee networks to support diversity and inclusion
• Variable Compensation Incentive
• WPA Private Medical Care
• 26 weeks paid leave for primary caregiver
• Car allowance or company car

BUILD YOUR CAREER WITH US

We recruit for mindset, ambition, and cultural fit.

UNIQUE CULTURE

We are proud to be part of something bigger than ourselves and are passionate about building upon our company’s long legacy. We believe in collaboration and candor, which results in a dynamic culture with open communication.

BRANDS EVERYONE LOVES

We are part of the collective, global history of beer. We are the proud makers of more than 500 iconic brands, from beloved international classics to local favorites.

GROWTH OPPORTUNITIES

Our people grow at the pace of their talent. We empower our people to learn, expand their perspectives, and unlock career growth. In an environment where commitment to excellence pays off, our people are able to deepen their impact and create a long-lasting legacy.

&I