Marketing & Engagement Executive - #2167945

FinLegal is a UK based LegalTech company, focused on automation and AI for law firms and medical experts. The platform leverages modern technology to help the industry improve client experience, increase fee income, and reduce administrative burdens. FinLegal has a team of around 30 people - you'll report to our Operations Director, and agree your priorities with her and our CEO. You'll work alongside the Sales and Customer Success teams, with direct access to the people setting the company's direction.

The Marketing & Engagement Executive will run FinLegal's day-to-day marketing and help us grow and look after our expert network and existing client base. The role will cover both sides: marketing (content, campaigns, events and outreach that build our profile and support pipeline) and community engagement (supporting expert recruitment and keeping existing clients active on our platforms). You will work closely with the Sales and Customer Success teams and use AI tools to get more done in a small team.

This role will suit someone with some marketing, community or client engagement experience, who wants ownership and is comfortable working without a dedicated marketing manager. You will agree priorities with senior management and be trusted and supported to deliver them. Experience in, or genuine curiosity about, LegalTech, AI and start-up environments is important.

Core areas of responsibility

Expert network engagement

• Help plan and deliver activity to grow and engage FinLegal's expert network, including recruitment campaigns to attract new experts in target specialisms and regions.
• Run regular engagement with the network, such as newsletters, platform updates, feedback surveys, and expert forums or roundtables.

Existing client engagement and retention

• Support the Sales and Customer Success teams with engagement activity for existing clients, focused on retention, adoption and account growth.
• Organise client user groups, focus groups and community sessions, and share what you learn with the wider team.
• Create nurture and feature-adoption campaigns that encourage platform activity and introduce new features.
• Coordinate customer testimonial and case study collection, including liaising with clients, arranging feedback calls, and managing consent and approval.

Content, events and partnerships

• Plan, write and schedule content across LinkedIn and other channels.
• Produce marketing collateral: blog posts, case studies, thought leadership, nurture emails and social copy.
• Coordinate the planning, logistics and content for webinars, client events, exhibitions, conferences and sponsorships.
• Support partnership and co-marketing activity with third parties, such as introducer and referral partners.
• Research audiences, competitor activity and sector trends to inform messaging and positioning.

AI-assisted marketing operations

• Build, test and improve Claude-powered workflows for marketing and engagement use cases.
• Spot where AI tools can cut manual effort across content, research, and expert and client communications.

Reporting and administration

• Track and report on engagement and campaign performance, including activity, client engagement, email performance, event attendance and pipeline contribution.
• Keep CRM records (HubSpot), segmented lists, unsubscribes and consent records accurate and compliant with UK GDPR.
• Keep marketing trackers, approval logs, shared drives and Slack channels up to date so the wider team can see activity and status.
• Help track marketing and event spend and liaise with suppliers.

Plus, any other duties as reasonably required. As a start-up with a small team, flexibility is important.

Requirements

• Some experience in marketing, community management, client engagement or customer marketing, ideally in B2B, SaaS or professional services.
• Some experience engaging an audience, community or customer base.
• Strong writing skills, with some experience producing content for LinkedIn, email and web.
• Some experience helping to organise events, online or in person.
• Familiarity with a CRM or email marketing platform. HubSpot experience is a bonus.
• Regular use of AI tools, preferably Claude, and a genuine interest in how AI can improve marketing work.
• Some experience with, or willingness to learn, demand generation and outreach tools.
• Proficient in Microsoft 365 (Word, Excel, PowerPoint, SharePoint).
• Confidence to build relationships with people at all levels, including clients, experts, partners and our CEO and senior management team.
• Strong organisation and the ability to manage your own workload and priorities with accountability.
• Good judgement about when to proceed and when to escalate. There is no dedicated marketing manager, so you will be trusted and supported to make decisions.
• Discretion and confidentiality when handling sensitive information, and a working understanding of UK GDPR and marketing consent.
• Unrestricted right to work in the UK.

Desirable

• Degree in Marketing or a related field, or equivalent experience.
• Experience in legal, LegalTech, FinTech, SaaS B2B, insurance or healthcare sectors.
• Experience engaging professional networks such as medical, legal or other specialist experts.
• Experience working in a start-up environment,

Salary £28,000 to £35,000 dependent on experience, permanent and full-time, 35 hours Monday to Friday. You can be based in Sheffield or remote anywhere in the UK, with a preference for commuting distance of Sheffield and occasional travel for events and client visits. It would be helpful if you can drive and have access to a car.