Retail & Brand Partnership Executive - #2170369

Role: Retail & Brand Partnership Executive- Sheffield

Salary: £30,000 - £35,000 per annum

Hours: 9am- 5pm Monday- Friday (flexibility)

Benefits:

• Available on request

Position Overview:

This role forms an integral part of the brand partnership and Commercialisation Team. This role will support the identification, development and delivery of income-generating opportunities, including pop-up retail, brand experiences, promotions, events, filming and experiential installations. Working under the guidance of the Commercialisation Managers, the role combines partner engagement, commercial coordination, operational delivery, compliance and performance reporting.

The role is responsible for supporting the full lifecycle of commercialisation activity, from responding to enquiries and developing proposals through to coordinating delivery, monitoring performance and maintaining accurate records. You will build effective relationships with brand partners, agencies, occupiers and internal teams, contribute to income and visitor-experience objectives, and progressively take ownership of agreed projects and accounts.

• Support the generation and conversion of commercial enquiries, preparing proposals, schedules and supporting information for prospective brand partners, pop-up retailers, promoters and agencies.
• Use social media, including LinkedIn, to raise the profile of the commercialisation team, showcase successful activations, develop industry relationships and generate new income opportunities, working within agreed brand and communications guidelines.
• Plan and maintain a pipeline of relevant social media content, collaborating with marketing colleagues and partners to source stories, imagery, case studies and commercially focused updates.
• Coordinate the end-to-end delivery of agreed activations, including site selection, documentation, approvals, operational planning, arrival, trading and departure.
• Develop strong day-to-day relationships with partners and stakeholders, providing a responsive, professional and commercially focused service.
• Ensure activity complies with centre standards, contractual requirements, health and safety procedures and relevant legislation.
• Maintain an accurate commercialisation pipeline, booking records, income data and account reconciliations, escalating risks or variances promptly.
• Use Excel to maintain and analyse commercial performance data and prepare accurate monthly management team reports, dashboards, presentations and case studies covering income, pipeline, occupancy, forecasts, social media engagement and customer feedback, highlighting trends, risks and recommended actions.
• Actively explore, adopt and share appropriate new technologies, including machine learning and automation tools, to streamline processes, improve reporting and enhance team efficiency, while following company policies on data security, governance and responsible use.
• Attend progress meetings, contribute ideas for new revenue opportunities and provide cover or support across the wider commercialisation portfolio when required.

KPI’s

• Contribute to the delivery of the commercialisation business plan, including income, occupancy, visitor-experience and partner-satisfaction objectives.
• Build and maintain a healthy pipeline of relevant brands, operators, promoters and agencies, using LinkedIn and other appropriate social media channels to identify prospects, start conversations and progress opportunities in a timely manner.
• Build the team’s external profile through regular, engaging social media content that demonstrates commercialisation expertise, celebrates partner success and supports lead generation.
• Deliver well-planned, safe and high-quality activations that enhance the asset and minimise disruption to customers and occupiers.
• Demonstrate sound commercial judgement in preparing proposals, monitoring agreed terms and identifying opportunities to improve income or efficiency.
• Build productive, long-term relationships with customers, occupiers, community partners and internal stakeholders.
• Support the review and performance management of appointed commercialisation, brand and marketing agencies.

Skills and competencies:

• Strong written and verbal communication skills, with a collaborative and customer-focused approach.
• Commercial awareness and an interest in retail, brands, events, media or experiential activity.
• Confidence using social media, particularly LinkedIn, to create engaging content and build professional networks.
• Strong numerical and analytical skills, with the ability to interpret budgets, income and performance data.
• Excellent organisation and attention to detail, with the ability to manage competing priorities and deadlines.
• Good judgement, initiative and a proactive approach to solving problems and making recommendations.
• Strong Excel skills, including formulas, pivot tables, charts and reporting, alongside proficiency in Microsoft Office.
• Curiosity and adaptability, including an interest in using emerging technology and automation to improve productivity.
• A professional and flexible approach, including occasional travel or activity outside standard working hours.

Desirable

• Experience within a retail or leisure destination.
• Event management experience.