Regional Sales Manager - #2171301

This role in summary

To deliver the strong growth objectives of the company’s brands within the Independents Channel, in terms of market share and margin contribution, through negotiation and effective management of the retailer customer relationships.

Your responsibilities will include

• Manage and implement an account plan which will exceed the defined business objectives, in terms of brand and product mix, volume and margin.
• Establish and maintain an effective working relationship with key customer personnel in order to ensure excellence in product knowledge, availability and financial management.
• At all times, you will ensure that the store Owners, Managers and Independent electrical retailers are fully supportive of our Account Plans.
• Prepare and maintain an effective promotional plan for each customer · Prepare and submit accurate monthly volume forecasts.
• Maximise the company’s shop floor display coverage.
• Gain a good understanding of market movements and competitors’ activity, in order to identify opportunities and threats for individual product categories and develop and implement plans accordingly.
• Manage pricing policy in accordance with strategic and detailed objectives of brand positioning and margin expectations. Ensure that pricing errors and payment problems are minimised.
• Investigate, and promote the investigation of, methods to improve net customer profitability, looking at costs of business (eg supply chain, service).
• Maximise client satisfaction through regular and systematic customer review meetings and daily analysis of key indicators.
• Ensure Beko Company’s leading status in customers training programmes.
• Ensure all customer staff have a full understanding of Beko’s Company After Sales Service.

Minimum requirements

Experience of selling domestic appliance or other FMCG products of a highly competitive nature is highly desirable. You will be an impressive negotiator, networker and relationship builder with strong presentation ability and a very team spirited approach. Familiarity with the appliance market will be a huge asset and you must be confident, resilient and tenacious with willingness to travel extensively around the UK.

• Excellent negotiation skills
• Local account planning skills
• Strong, dynamic interpersonal and team working skills at all levels
• Highly numerate with good Excel data analysis skills
• Well-developed oral & written communication skills
• Able and motivated to think and operate at a strategic level, while effectively managing detailed operational issues
• Ability to prioritise workload

Why Join Beko Europe

• Work with a leading global brand with a reputation for quality and innovation.
• Be part of a collaborative, high-performing commercial team.
• Competitive salary, bonus, company car/car allowance and excellent benefits.
• Real opportunities for career progression within a global organisation.