Digital Marketing Specialist - #2180642

Established over 30 years ago, Ledgard Jepson is an award-winning branding, design, web and marketing agency.

Based in Kelham Island, Sheffield, we work with a diverse range of clients locally, nationally and internationally, across sectors currently including construction, industrial, manufacturing, fire safety and public sector.

Due to continued success, we're looking for an experienced and driven Digital Marketing Specialist to join our growing digital team. This is a varied, hands-on role, combining the delivery of wider digital marketing activity for our clients, as well as being responsible for managing a range of PPC accounts.

Reporting to the Digital Marketing Manager and Digital Director, working alongside our Digital Marketing Executive, you'll work within a close-knit, experienced team, with the opportunity to contribute ideas, shape strategies and help develop our digital marketing offering.

PPC Management

• Take ownership of multiple PPC accounts, managing campaigns from initial strategy and setup through to ongoing optimisation, reporting and performance analysis.
• Plan, develop and launch new campaigns, identifying opportunities, recommending approaches and developing campaign structures.
• Manage advertising activity primarily across Google Ads, with additional opportunities to work across Microsoft Ads, LinkedIn Ads and Meta.
• Carry out audits of existing and prospective client accounts, identifying opportunities for improvement and presenting actionable recommendations.
• Monitor campaign performance, manage budgets and optimise activity to deliver measurable results against client objectives.
• Support the ongoing development of our PPC offering, identifying opportunities to improve processes, approaches and performance.

Wider Digital Marketing

• Manage and support the delivery of ongoing digital marketing retainer activity, working across a range of channels and tactics to achieve client objectives.
• Plan, coordinate and implement digital marketing activity across SEO, website content, organic social media and email marketing.
• Contribute to the development of digital marketing strategies and campaign plans, recommending appropriate channels and tactics based on client objectives
• Support new website projects where required, such as content strategy and creation, GTM setup and go-live support in terms of SEO
• Work collaboratively with our wider design, development and digital teams to ensure effective delivery of campaigns and projects.
• Identify opportunities to improve client performance and proactively recommend new initiatives and approaches.

Client Management & Reporting

• Act as a key day-to-day contact for clients, building strong relationships and taking ownership of ongoing communications.
• Manage client expectations, coordinate activity and ensure projects and campaigns are delivered effectively.
• Prepare and present performance reports, providing clear insights, recommendations and next steps.
• Use analytics and campaign data to evaluate performance, inform decisions and demonstrate the value of our work.
• Stay up to date with developments in digital marketing, including emerging technologies, AI, platforms and best practices.

Must Haves

• 3+ years' experience working in a hands-on digital marketing role
• Demonstrable results of independently managing PPC accounts, reporting to clients, providing ongoing optimisation and support
• Strong working knowledge of Google Ads, including campaign structures, targeting, bidding strategies, optimisation and best practices
• Experience managing client relationships directly, with the confidence to lead conversations, present findings and provide recommendations
• Experience working with Google Analytics 4 and Google Tag Manager, with an understanding of conversion tracking and performance measurement
• Demonstrable experience of wider digital marketing channels, including SEO, content marketing, organic social media and email marketing
• Strong organisational skills, with the ability to manage multiple accounts, projects and deadlines simultaneously
• An analytical, commercially minded and results-driven approach
• Excellent written English and verbal communication skills, with the ability to communicate technical information clearly
• A proactive attitude, with the confidence to work independently while contributing effectively within a team.

Preferred

• Previous agency experience, or experience managing multiple brands accounts
• Experience working within B2B sectors, specifically construction, industrial, fire protection or manufacturing

About the Role

• Based out of our office near Kelham Island, Sheffield
• Hybrid working pattern, with our team typically working from home on Wednesdays and Fridays, plus some additional flexibility where beneficial
• Friendly, collaborative and dog-friendly office
• Weekly office padel game (if that’s your thing), plus seasonal socials
• 20 days annual leave, plus bank holidays, Christmas period shutdown and your birthday off

You'll be joining an established agency with a diverse client portfolio, working alongside experienced digital, creative and development teams. It's an excellent opportunity to play an important part in moving the needle for our clients in a fast paced environment.